Analytics for Casinos
IQR helps casino enterprises sustain competitive advantage, improve service to patrons, increase patron loyalty, optimize gaming revenue, achieve a greater return on promotions, reduce costs, and improve operational efficiencies.
IQR is a powerful resource for clients. We combine analytical effectiveness, business understanding and cost effective resources to deliver value-added business results. IQR services enable clients to extend their reach and enhance their effectiveness.
IQR enables clients to
- Make better decisions.
- Operate more efficiently.
- Leverage data and information assets.
- Excellent service.
- Quality outputs and results.
- Differential value to client.
- Bottom line-measureable results.
Brand Positioning Analysis
- Design and conduct survey through telephone, email and web.
- Understand and analyze brand awareness, brand association, brand perception and brand loyalty.
Patron Behavior Analysis
- Understand the customers likely to visit.
- Determine current and predicted customer value.
- Formulate offers based on awareness of customer activity in casino.
- Understand patron worth.
- Predict patron behavior change.
- Give industry updates through news scan.
- Identify most valuable patrons.
- Identify patrons that come together.
- Understand likelihood of patrons to respond to offers.
- Improve customer forecast and segmentations.
If your questions are not answered or if you need any specific information about casino analytics please contact us and we can get in touch with you with more detailed information on our services.