Why now

Companies battle each other for buyer attention by barraging consumers with an unprecedented number of messages across every conceivable medium.

Until recently, companies have not been able to integrate the intelligence from the data from their operational touch points, such as their call centers and Internet site. Data in of itself has no value. This is where analytics enters the picture – analytics turn data into action.

We believe off shoring/outsourcing risks are manageable

Issue	Considerations	Mitigation
Political Pressure	Global outsourcing is a central issue in US politics	In due course, economic fundamentals will overwhelm protectionist panic
Data Security	Potential compromise of sensitive customer data, both in US and India	Implement stringent Information Security standards Provide access to segregated network, not entire system
Hidden costs	Workload transition Communication charges Management control Business continuity risks	Internet adoption, standardization of telecomm protocols & development of web-based applications have significantly lowered transaction costs
Currency risk	Exports of services Imports of hardware & software	Contracts will be in clients currency