Case Study
Potential example of Leveraging Analytics at Medical Retail Business
- Market sizing – created based on data provided by sales associates & other market data
- Market share analysis
- Product perception analysis
- Demand forecasting (based on sales cycle data)
- Sales Analysis – Who are our key customers? Why are they buying from us? Who ar looking like these customers?
- Learn associations among customer demographics
- Reporting & analysis for management
- Market basket analysis – if a customer buys XX what else are they likely to need & hence buy?
- Sales tracking & forecasting
- Sales force effectiveness
Influence Demand
- Lead generation
- Marketing promotion design and execution
- Marketing campaign management (e.g. Emails, targeted letters and promotions)
- Marketing program tracking
- Marketing program optimization
Manage Demand
- Demand Driven production
- Production cycle optimization based on supply chain analysis
Optimize Profit
- Target products for maximizing bottom line
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