Analytics Services

How an entity (i.e., business) arrives at an optimal or realistic decision based on existing data.

Analytics targets the right individual for the right offer or promotion. Keeping that customer happy and loyal is an ongoing effort made consistently by your organization at any possible opportunity.

The more intuitive you can be about your customer's needs and wants, the more cared for the customer will feel and better his or her perception of your company's customer service level.
It's this trust that establishes the most lasting loyalty.

Analytics is the tool that will help you create it and has never been more user-friendly and affordable. However, the best analytics tools are only half as good as those used in conjunction with a solid customer strategy.

Interesting Facts
Despite $125 billion spent on CRM initiatives over the past five years, nearly 70 percent of companies have yet to realize position return on their investment. Yet, a new savior appears emerging from the ashes: marketing analytics – a.k.a. the next “big thing”. David J. Santoro DM Review Special Report.

With growth rates of 30 to 35%, India's revenue from banking and financial services off shoring is likely to reach $6.5 billion by FY2011. However, this is still a fraction of the “offshore able” market potential. Bharat book review custom research, Banking and Financial Services Off shoring: From Transaction Processing to Analytics

Arun Jethmalani, says, “Growth in Indian offshore revenues from the BFS vertical will outpace overall BPO growth, driven by expansion into higher value services, especially research and analytics”. Bharat book review custom research, Banking and Financial Services Off shoring: From Transaction Processing to Analytics